As we all know, the Covid-19 pandemic has shaken the entire world. People and businesses worldwide have had to learn and grow to accommodate the 'new normal'. Because of this, we saw lots of different, exciting events get cancelled, postponed or replaced by virtual events or online marketing. A couple of areas that have been affected greatly by this change are exhibitions and trade fairs.
As a way around this, most have taken things digital! You no longer need to worry about travel and the use of public transport to arrive at your desired event, you can simply turn on your computer and access the fair from wherever you are. The question is, will we adapt to this new way of working, with the old ways seeming outdated, or will it simply go back to business as usual? Will virtual events be the new normal?
While, in most cases, the thought of catching a flight for a single meeting is probably a thing of the past and will be replaced by a quick Zoom call, the exhibitions fulfil