As we all know, the Covid-19 pandemic has shaken the entire world. People and businesses worldwide have had to learn and grow to accommodate the 'new normal'. Because of this, we saw lots of different, exciting events get cancelled, postponed or replaced by virtual events or online marketing. A couple of areas that have been affected greatly by this change are exhibitions and trade fairs.
As a way around this, most have taken things digital! You no longer need to worry about travel and the use of public transport to arrive at your desired event, you can simply turn on your computer and access the fair from wherever you are. The question is, will we adapt to this new way of working, with the old ways seeming outdated, or will it simply go back to business as usual? Will virtual events be the new normal?
While, in most cases, the thought of catching a flight for a single meeting is probably a thing of the past and will be replaced by a quick Zoom call, the exhibitions fulfil a different need. A need that cannot be reproduced digitally. As soon as we can see a clear path through this crisis, we will most likely begin to see things return to how they worked previously, with face-to-face meetings and discussions. We believe that the best way to get to know a product is by seeing it in real life, which is why we aim to offer a face-to-face service at exhibitions and trade fairs as soon as it is safe to do so.
Like many others, Puckator would have exhibited at around 10 fairs all across Europe this autumn, but sadly, these have had to be postponed. The largest events, such as Autumn Fair in Birmingham and Maison & Objet in Paris were unfortunately cancelled. However, these have now been replaced with a digital version of the event. Many companies including Puckator, will still be attending and all products and ranges will now be available to view online instead.
The new, online version of Autumn Fair @ Home, will take place on 8th and 9th September. If you would like to attend, simply follow the link below to register. We will be waiting for you! https://www.autumnfair.com/autumn-fair-at-home
The online event for Maison & Objet runs over 15 days, with over 3000 brands available to view. Don't miss out! www.maison-objet.com/en/paris/digital-fair
If you are currently based in the North of England (or like a good drive!), feel free to come and visit our showroom in Sheffield. It is a great opportunity to see our fantastic, new products, pre-order all of your new and existing favourites and get the latest scoop on what is going to be hot for next year! If this sounds good to you, please contact our sales team at email@example.com to book an appointment.
Although we are still finding new ways to work through this strange and difficult time, there are still plenty of amazing events that you can attend to stay up-to-date with what the giftware business has to offer. Although we look forward to meeting all of our lovely customers face-to-face, here at Puckator, we're very excited to see what the new style of digital exhibition has to offer!